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Exhibition examines work of Matthew Carter,
among the 20th century's preeminent type designers
By Liam Otten
Sept. 22, 2003
Matthew Carter is among the preeminent type
designers of the 20th century, an artist whose work has helped shape
the familiar graphic looks of Time, Newsweek and Sports Illustrated
magazines as well as The Boston Globe, The Philadelphia Inquirer
and The Washington Post.
Next
month, the Washington University School of Art will present Typographically
Speaking: The Art of Matthew Carter at its Des Lee Gallery,
1627 Washington Ave. The exhibition includes dozens of drawings,
sketches and printed examples drawn largely from Carter's
own archives documenting the creation of Bell Centennial
(1978), the standard for telephone directories; ITC Galliard (also
1978), ranked by design critics as one of the 20th century's most
significant design accomplishments; and Microsoft's Verdana (1994)
and Georgia (1996) families, among many others.
Typographically Speaking will open with
a reception for the artist from 6 to 8 p.m. Friday, Oct. 10, and
will remain on view through Nov. 29. Gallery hours are 10 a.m. to
4 p.m. Tuesday through Thursday, 10 a.m. to 6 p.m. Fridays, 11 a.m.
to 6 p.m. Saturdays, 1 to 4 p.m. Sundays and by appointment.
In addition, Carter will participate in a panel
discussion on intellectual property rights and typography at 4:30
p.m. Thursday, Oct. 9, in the university's School of Law, located
on Olympian Way just north of Forsyth Boulevard. Later that evening,
he will lecture on "Truth to Materials in Type: Printer Fonts and
Screen Fonts" at 7:30 p.m. in Steinberg Auditorium, located in the
Washington University Gallery of Art, Steinberg Hall, near the intersection
of Skinker and Forsyth boulevards.
All events are free and open to the public.
For more information, call (314) 621-8735.
Matthew Carter
Carter's 40-year career spans a technological
revolution in type design, from the days of hot metal foundries
and linotype assemblers to the introduction of commercial phototype
in the 1960s and the modern era of desktop publishing.
Born
in 1937, Carter is the son of renowned designer Harry Carter and
originally trained as a punchcutter at the Ensche type foundry in
the Netherlands with the legendary Paul H. RŠdisch, one of the craft's
true masters. (Punchcutting involves transferring letterforms onto
the ends of short steel bars that are then used to create the brass
molds for casting lead type.) By the early 1960s, however, Carter
was heading the typographic program at Crosfield Electronics, the
British manufacturing agent for the Lumitype phototypesetting machine.
From 1965-81, he served as house designer for Mergenthaler Linotype,
Brooklyn, the company that had invented linotype nearly 100 years
before and, during Carter's tenure, Linofilm.
In 1981, Carter and fellow designer Mike Parker
founded Bitstream, the first digital font foundry, in Cambridge,
Mass. Bitstream quickly became a giant in the industry, leading
Carter who wished to focus more specifically on design issues
to launch a second shop in 1991 with designer Cherie Cone.
In the years since, Carter & Cone has produced specially commissioned
types for Adobe, Apple, Microsoft, U.S. News & World Report, the
Walker Art Center and Wired, among others. Most recently, Carter's
fonts were used in the redesign of BusinessWeek magazine.
Many
of Carter's letterforms have been crafted to solve particular problems
or meet specific technological needs. For example, Bell Centennial,
commissioned by AT&T, is clean sans serif design characterized primarily
by vertical and horizontal strokes with short curves and distinctive
open "notches" at points of intersection. These notches compensate
for ink spread on rough directory paper and allow the font to remain
legible at a small, six-point size. Similarly, the sans serif Verdana
and serif Georgia were designed to accommodate the pixilation of
onscreen display, remaining legible even at small sizes and low
resolutions.
In all, Carter has designed more than two-dozen
typefaces or families thereof, including Auriga (1965), Bitstream
Charter (1987), Elephant (1992), Helvetica Compressed (1966), Mantinia
(1993), Miller News (1997 & 1999), National Geographic Caption (1979),
Olympian (1970) and Snell Roundhand (1966).
Carter is a Royal Designer for Industry; a member
of the Alliance Graphique Internationale; chairman of the type designers'
committee of AtypI (Association Typographique Internationale); and
a senior critic at Yale University. His many honors include the
Chrysler Award for Innovation in Design, the Frederic W. Goudy Award
for outstanding contribution to the printing industry, the Type
Directors Club Medal and the American Institute of Graphic Arts
(AIGA) Medal.
Sponsors
Typographically Speaking: The Art of Matthew
Carter was organized by the Albin O. Kuhn Library Gallery at
the University of Maryland at Baltimore County and curated by Margaret
Re, assistant professor of visual arts. The exhibition and accompanying
publication are made possible by a generous grant from the National
Endowment for the Arts, with additional support provided by the
Maryland State Arts Council; Baltimore County Commission on Arts
& Sciences; Carter & Cone Inc.; and private contributors.
In St. Louis, the exhibition is sponsored by
Washington University's School of Art, School of Law, John M. Olin
School of Business, Olin Library Special Collections, Department
of Art History & Archaeology and Program in American Culture Studies
(the latter two in Arts & Sciences), as well as the University of
Missouri-St. Louis' Art & Art History Department and AIGA student
chapter. Additional local support is provided by Bliss Collaborative;
Checkmark Communications; Design Lab Inc., Doug McKay; emdash; McCord
Design; Plum Studio; ProWolfe Partners and TOKY Branding Design.
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